BARCODE aims to become a pivotal part of your team, rather than simply a third-party agency. By building a strong relationship with your company we will develop a detailed understanding of your goals, in order to help you reach your target markets effectively.
We offer a truly media-neutral planning service and you can trust us to create a plan based on objective consideration of many different marketing methods. Or, if you already have your marketing strategy in place, we can support you in implementing one or more aspects of it.
BARCODE offers a comprehensive range of specialist skills covering everything from market research and strategic planning, through branding and messaging, to exhibitions management. Our creative team will ensure that you communicate clear, consistent messages across all media in the marketing mix.
BARCODE has all the experience needed to plan and manage a campaign, which is fully integrated across different media.
We ensure that your marketing strategy flows from your corporate goals and has SMART (specific, measurable, achievable, realistic, targeted) objectives to help demonstrate the return on investment.
Whether we are planning a one-off new product launch, or ongoing marketing and PR activity to increase the profile of your company, our account team uses a media-neutral strategy so that your budget delivers maximum value and tangible results.
What is the best way to launch your new product? How should you position it? Does your messaging communicate in the right way? Before you invest large sums in a campaign you need to be sure that it will work.
BARCODE can plan and undertake essential research for you, reporting back with results in a user-friendly format. We use a range of techniques, including qualitative focus groups, quantitative questionnaires and even specialized blind tasting for the food and drinks industry.
A deep understanding of your markets, your brands and your customers is the key to business success.
Branding isn’t only a marketing discipline; it’s operational as well. That’s why, in addition to your marketing efforts, we look at day-to-day operational/consumer points of contact that also will drive your brand’s personality and increase the level of engagement.
Based on our understanding of your company values and the concepts you want to convey, we can develop a complete corporate identity including a new logo, or update your existing image to reflect your changing goals.
For start-up companies we can help develop a name and even a mission statement to guide your company as it evolves and grows.
Within BARCODE we have a wealth of experience in event organization and support, from initial concept and planning right through to follow-up publicity afterwards. We manage events of all types - small breakfast briefings up to major corporate occasions. Choose a total package including event organization, marketing, PR and design of branded materials, or simply ask us for support in one or more of these areas.
Our in-house design team can provide all the collateral to tie in with the event theme and your company brand: flyers, banner stands, parting gifts - whatever will make the right impression. BARCODE can cover every detail to make an event successful.
Exhibiting at the right events may play a key role in raising your profile and attracting new contacts. BARCODE can help your company target the most appropriate exhibitions and make the most of your display space.
We create eye-catching modular exhibition systems as well as unique custom-built stands; all designed to compel the attention of passing visitors and ensure that your presence creates an impact within your target market.
As part of our exhibition offering we can also update your marketing collateral and provide any other support you may need to maximize the return on your exhibitions investment.