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We ensure that your marketing strategy flows from your corporate goals and has SMART (specific, measurable, achievable, realistic, targeted) objectives to help demonstrate the return on investment.
MARKETING RESEARCH
What is the best way to launch your new product? How should you position it? Does your messaging communicate in the right way? Before you invest large sums in a campaign you need to be sure that it will work.
BARCODE can plan and undertake essential research for you, reporting back with results in a user-friendly format. We use a range of techniques, including qualitative focus groups, quantitative questionnaires and even specialized blind tasting for the food and drinks industry.
A deep understanding of your markets, your brands and your customers is the key to business success.
BRANDING & MESSAGING
Based on our understanding of your company values and the concepts you want to convey, we can develop a complete corporate identity including a new logo, or update your existing image to reflect your changing goals.
For start-up companies, we can help develop a name and mission statement to guide your company as it evolves and grows.
EVENTS MANAGEMENT
We manage events of all types - from small breakfast briefings up to major corporate occasions. Choose a total package including event organization, marketing, PR, and design of branded materials, or simply ask us for support in one or more of these areas.
Our in-house design team can provide all the collateral to tie in with the event theme and your company brand: flyers, banner stands, parting gifts - whatever will make the right impression.
EXHIBITIONS
BARCODE can help your company target the most appropriate exhibitions and make the most of your display space.
We create eye-catching modular exhibition systems as well as unique custom-built stands; all designed to compel the attention of passing visitors and ensure that your presence creates an impact within your target market.
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